Marketing
Our mission is to be more than a company
Our advertising strategy was changing with the passage of time. In principle, we aim to place the product on the market and then to ensure that the people in front. When we noticed that the brand 317 was already recognized by the people, we decided to go a step further.
The idea was to generate advertising actions that include our clients to strengthen the relationship and make them also feel part. So it was that we call on our supporters to achieve the World Guinness Record number of people-dyed in a day. That was an historic milestone that was achieved in the year 2013 and it is left to us forever.
Then we decided to convene to women of all ages and characteristics to be our ambassadors. We wanted the "real women" were our representatives. So we met Rita Fournier, founder of Wigs Solidarity, July 9. This beautiful hairdresser prepares wigs free of charge to women who lost their hair through cancer. His work inspired us to collaborate with her and also to spread what he does. Today is our primary ambassador and one of the faces of the company.
To support this, we created the "pink box" of 317 in 2022. The idea is that this box is to distinguish between all the red that identify us for all the world to see. Buying the dye, or any other of our brand, you are collaborating with Rita. And to all the women who need a wig to feel better.
