[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bbon|on|on\u00bb module_id=\u00bbservicios\u00bb _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-744c4d97-1532-479a-9843-64630ecf983e\u00bb background_image=\u00bbhttps:\/\/hedalysa.com.ar\/wp-content\/uploads\/2022\/04\/fondo-prueba_Mesa-de-trabajo-1.jpg\u00bb background_blend=\u00bbmultiply\u00bb custom_padding=\u00bb70px||4px||false|false\u00bb custom_padding_tablet=\u00bb70px||40px||false|false\u00bb custom_padding_phone=\u00bb70px||0px||false|false\u00bb disabled=\u00bbon\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-744c4d97-1532-479a-9843-64630ecf983e%22:%91%22background_color%22,%22background_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ _builder_version=\u00bb4.16.1″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb80%\u00bb custom_padding=\u00bb80px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb custom_margin=\u00bb||30px||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb5%\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bbcenter\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n
Nuestra misi\u00f3n es ser m\u00e1s que una empresa<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5″ disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb40px||||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.17.1″ background_color=\u00bbrgba(0,0,0,0.5)\u00bb background_image=\u00bbhttps:\/\/hedalysa.com.ar\/wp-content\/uploads\/2022\/06\/portada-mkty-1.jpg\u00bb background_blend=\u00bbmultiply\u00bb custom_padding=\u00bb180px||100px||false|false\u00bb hover_enabled=\u00bb0″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bbportada mkty 1″ sticky_enabled=\u00bb0″][et_pb_row _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.17.1″ text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb animation_style=\u00bbfade\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n
Nuestra misi\u00f3n es ser m\u00e1s que una empresa<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb80%\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5%|5%||0%|false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bbgcid-34e4ead0-1522-4b9c-ad48-592f23d961d0″ header_6_text_color=\u00bbgcid-34e4ead0-1522-4b9c-ad48-592f23d961d0″ custom_margin=\u00bb||20px||false|false\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb animation_intensity_slide=\u00bb10%\u00bb global_colors_info=\u00bb{%22gcid-34e4ead0-1522-4b9c-ad48-592f23d961d0%22:%91%22header_2_text_color%22,%22header_6_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n
Nuestra estrategia publicitaria fue cambiando con el paso del tiempo. En un principio apuntamos a colocar el producto en el mercado y luego a lograr que la gente lo ubicara. Cuando notamos que la marca 317 ya era reconocida por la gente, decidimos ir un paso m\u00e1s all\u00e1.<\/strong><\/p>\n La idea fue generar acciones publicitarias que incluyeran a nuestras clientas para afianzar la relaci\u00f3n y lograr que ellas tambi\u00e9n se sintieran parte<\/strong>. As\u00ed fue que convocamos a nuestros seguidores para lograr el World Guinness Record de cantidad de gente te\u00f1ida en un d\u00eda. Ese fue un hito hist\u00f3rico<\/strong> que se consigui\u00f3 en el a\u00f1o 2013 y que nos queda para siempre.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/hedalysa.com.ar\/wp-content\/uploads\/2022\/06\/foto-mkt-4.jpg\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb20%||20%||true|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bbfoto mkt 4″ sticky_enabled=\u00bb0″][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb60px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/hedalysa.com.ar\/wp-content\/uploads\/2022\/05\/foto-mkt-1.1.jpg\u00bb title_text=\u00bbfoto mkt 1.1″ _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ module_id=\u00bbpelucas\u00bb _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb80%\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/hedalysa.com.ar\/wp-content\/uploads\/2022\/05\/foto-mkt-2.jpg\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb20%||20%||true|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb9%|5%||5%|false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bbgcid-34e4ead0-1522-4b9c-ad48-592f23d961d0″ header_6_text_color=\u00bbgcid-34e4ead0-1522-4b9c-ad48-592f23d961d0″ custom_margin=\u00bb||20px||false|false\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb animation_intensity_slide=\u00bb10%\u00bb global_colors_info=\u00bb{%22gcid-34e4ead0-1522-4b9c-ad48-592f23d961d0%22:%91%22header_6_text_color%22,%22header_2_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n Luego decidimos convocar a mujeres de toda edad y caracter\u00edsticas para que sean nuestras embajadoras<\/strong>. Quer\u00edamos que las \u00abmujeres reales\u00bb fueran nuestras representantes. As\u00ed conocimos a Rita Fournier, fundadora de Pelucas Solidarias 9 de Julio. Esta hermosa peluquera confecciona pelucas de manera gratuita para mujeres que perdieron el pelo por el c\u00e1ncer. Su obra nos inspir\u00f3 a colaborar con ella y tambi\u00e9n a difundir lo que hace.<\/strong> Hoy es nuestra principal embajadora y una de las caras de la empresa.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb60px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/hedalysa.com.ar\/wp-content\/uploads\/2022\/05\/foto-mkt-2.jpg\u00bb title_text=\u00bbfoto mkt 2″ _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb80%\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb7%|5%||0%|false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bbgcid-34e4ead0-1522-4b9c-ad48-592f23d961d0″ header_6_text_color=\u00bbgcid-34e4ead0-1522-4b9c-ad48-592f23d961d0″ custom_margin=\u00bb||20px||false|false\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb animation_intensity_slide=\u00bb10%\u00bb global_colors_info=\u00bb{%22gcid-34e4ead0-1522-4b9c-ad48-592f23d961d0%22:%91%22header_2_text_color%22,%22header_6_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n Para apoyarla, creamos la \u00abcaja rosa\u00bb de 317 en el 2022. La idea es que esa caja se distinga entre todas las rojas que nos identifican para que todo el mundo la vea. Comprando esa tintura, o cualquier otra de nuestra marca, est\u00e1s colaborando con Rita<\/strong>. Y con todas las mujeres que necesitan una peluca para sentirse mejor.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/hedalysa.com.ar\/wp-content\/uploads\/2022\/05\/foto-mkt-3.jpg\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb20%||20%||true|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb60px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/hedalysa.com.ar\/wp-content\/uploads\/2022\/05\/foto-mkt-3.jpg\u00bb title_text=\u00bbfoto mkt 3″ _builder_version=\u00bb4.17.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Marketing Nuestra misi\u00f3n es ser m\u00e1s que una empresaMarketing Nuestra misi\u00f3n es ser m\u00e1s que una empresaNuestra estrategia publicitaria fue cambiando con el paso del tiempo. En un principio apuntamos a colocar el producto en el mercado y luego a lograr que la gente lo ubicara. Cuando notamos que la marca 317 ya era reconocida […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6163","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hedalysa.com.ar\/en\/wp-json\/wp\/v2\/pages\/6163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedalysa.com.ar\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hedalysa.com.ar\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hedalysa.com.ar\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hedalysa.com.ar\/en\/wp-json\/wp\/v2\/comments?post=6163"}],"version-history":[{"count":13,"href":"https:\/\/hedalysa.com.ar\/en\/wp-json\/wp\/v2\/pages\/6163\/revisions"}],"predecessor-version":[{"id":6456,"href":"https:\/\/hedalysa.com.ar\/en\/wp-json\/wp\/v2\/pages\/6163\/revisions\/6456"}],"wp:attachment":[{"href":"https:\/\/hedalysa.com.ar\/en\/wp-json\/wp\/v2\/media?parent=6163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}